- Novig
- New York, NY
- Full-Time
- 17 days ago
Lead Brand Designer.
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Lead Brand Designer: our view in 3 lines...
- The Role:This role is for a lead brand designer shaping how a sports prediction market company presents itself across brand and product work.
- The Person:The person will develop and evolve the brand identity, create campaign and product graphics, direct contract designers, and work across brand, marketing, product, and leadership teams.
- Requirements:The ideal candidate has 6-8 years of design experience, a world-class portfolio, fluency in Figma and Adobe Creative Suite, and motion design experience.
About the role
Lead Brand Designer
$160k – $200k • meaningful equity
About Novig
Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.
With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.
We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.
About the Role
We’re looking for a Senior Brand Designer to join our small, high-output creative team and help shape how Novig shows up in the world.
This is a hands-on IC role with real creative freedom — you’ll work directly with the Head of Creative across brand and product systems, campaign assets, and culture-moving work. This is a rare opportunity to help define a brand still young enough that your fingerprints will be on everything.
What you will do
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Help solidify Novig's brand identity and evolve it as we scale. Then be its keeper.
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Own design concepts with real autonomy, from art direction through execution, across brand, campaign, and marketing work.
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Act as a strategic design lead. Partner directly with peers in product, marketing, and leadership.
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Look for places Novig's design can level up. If you spot an opportunity worth chasing, pitch it and go make it.
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Partner with product design to create graphics (icons, illustrations, promotional assets) and branded moments within the app.
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Direct contract designers on overflow work.
What you bring
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6-8 years of design experience at top brands, studios, or agencies.
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A world- class portfolio that showcases your eye and your craft.
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Impeccable taste. Probably the single most important thing.
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The confidence to operate with real autonomy.
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An obsession with craft that doesn’t discriminate by project size. The smallest deliverable gets the same care as the biggest campaign.
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Range across print and digital. Familiarity with product design is a big plus.
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Comfort wearing a lot of hats: art director, strategist, designer. Whatever the job needs.
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A finger on the pulse of art, culture, and design.
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Comfort with ambiguity. Startup pace means sometimes building the plane as we fly it.
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Fluency in Figma and Adobe Creative Suite; motion design experience is a strong plus.
Nice to have
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Experience directing contract or freelance designers.
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Experience building or evolving a brand identity from the ground up, ideally at a startup or in-house team.
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Interest or experience in sports, betting, prediction markets, or other stigmatized/regulated categories.
Why work here, in the words of the people who do
“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”
“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”
“I'm having the most fun I've had in my entire career.”
If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.
Not for everyone
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Our work is tied to live sports - that means potential nights, weekends, and pressure included.
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If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.
Compensation & benefits
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$160k – $200k base, benchmarked at top-tier tech companies
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Meaningful equity for every employee, regardless of role
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100% health premiums covered
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99% dental & vision covered
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401(k) with 4% company match
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HSA + $1,080 annual company contribution
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$50/monthly company contribution to employee transit
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$27/day lunch stipend when working from our NYC office
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$35/day dinner stipend when working from the NYC office after 6:30pm
Homebase
Union Square, NYC
At Novig, we have reimagined the sports betting landscape by building a sweepstakes-based sports prediction market. Our innovative platform allows users to engage in sports predictions without traditional gambling constraints. By leveraging the sweepstakes model, we ensure compliance with regulatory requirements while providing a unique, engaging, and profitable experience for our users. Our goal is to make sports prediction more accessible, fair, and enjoyable.
Novig’s founders, Jacob and Kelechi, are recent Harvard grads with experience at Jane St & BoA who started Novig with the belief that a commission-free P2P exchange model will replace the exploitative and unprofitable betting model of traditional sportsbooks. They themselves were sophisticated sports bettors who grew increasingly frustrated by the latency, discriminatory practices, monotony, and non-profitability of the retail sports betting experience.
As the regulatory landscape evolves in the United States, Novig is positioned to become a leading innovator with our unique focus on research and technology.

