Performance Marketing Co-Pilot.

We run paid acquisition on Meta and Google - this role gives our performance marketing team a co-pilot. We want an agent watching both accounts daily and turning what it sees into intelligence our human expert acts on.

Read-only. The agent changes nothing in the accounts.

What we want the agent to do

1. Daily monitoring

• Cost-per-lead movements per campaign, ad set and creative, flagged when they breach thresholds
• Creative fatigue detection: frequency, declining CTR, rising costs on previously winning ads
• Budget pacing against monthly targets per campaign
• Conversion tracking health: broken tags, sudden drops to zero, attribution anomalies
• Landing page availability and speed for every active destination URL
• Anything unusual that a human checking once a week would miss

2. Alerts

• Immediate alert (email) when something is losing money right now
• Each alert with a plain-language explanation and a recommended action
• Severity levels, so a broken conversion tag reads differently from a mild CPL wobble

3. Weekly brief

• What fatigued this week and what should replace it
• Suggested test variants: ad copy and creative angles drafted from our winning ads and supplied guest content
• Measurement health summary
• Written for our performance marketer, concise, decisions-first

4. Boundaries

• Read-only API access to both ad accounts
• No changes to campaigns, budgets, audiences or creatives, ever
• All recommendations flow through our human expert

What good looks like

Within the first month, the agent flags at least one real issue our performance marketer confirms they had not yet seen.