- PureWay Compliance, Inc.
- Katy, TX
- Full-Time
- 73 days ago
Consumer Marketing Leadership.
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Consumer Marketing Leadership: our view in 3 lines...
- The Role:This role leads national consumer marketing for a healthcare compliance company focused on safe sharps disposal.
- The Person:The person will develop and execute national consumer marketing strategy, build brand and category awareness, lead omni-channel acquisition efforts, and measure and optimise acquisition, engagement, utilization, retention, and ROI.
- Requirements:The ideal candidate has a bachelor's degree in Marketing, Business, Communications, or a related field, 12+ years of progressive marketing leadership experience, 7+ years leading high-performing marketing teams, and strong analytical and performance marketing expertise.
About the role
PureWay
is a national healthcare and environmental compliance company
specializing in regulated waste collection, logistics,
fulfillment, transportation coordination, and compliance
solutions. We support healthcare providers, pharmacies, government
agencies, and commercial customers through a nationwide network of
warehouses, transportation partners, and service providers.
More than 117 million Americans use injectable medications at home. Our vision is to make safe sharps disposal as common and understood as recycling batteries or returning unused medications—creating a new national standard for protecting families, healthcare workers, sanitation workers, and the environment.
We're looking for a transformational Consumer Marketing Leadership(CML) to lead this mission.
This is not a traditional marketing role. It is an opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare.
As Consumer Marketing Leadership, you will lead PureWay's national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships. Your mission is to educate millions of Americans about safe sharps disposal while building scalable programs that drive consumer adoption and measurable business growth.
You'll report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy.
This role requires a builder—not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations.
Consumer Growth Strategy
- Develop and execute a national consumer marketing strategy.
- Build awareness around safe home sharps disposal.
- Position PureWay as the trusted national leader in consumer sharps mail-back.
- Drive measurable consumer acquisition, engagement, utilization, and retention.
Brand & Category Development
- Create a nationally recognized consumer brand.
- Develop messaging that changes consumer behavior.
- Build educational campaigns that simplify safe sharps disposal.
- Establish PureWay as the category leader for home sharps mail-back.
Digital Marketing & Customer Acquisition
Lead omni-channel consumer marketing efforts including:
- Paid Search
- SEO
- Social Media
- Email Marketing
- Content Marketing
- Video
- Influencer Partnerships
- Public Relations
- Community Outreach
Measure and optimize:
- Customer Acquisition Cost (CAC)
- Conversion Rates
- Engagement
- Kit Utilization
- Return Rates
- Customer Lifetime Value
- ROI
Requirements
We're especially interested in candidates with backgrounds in:
- Consumer Healthcare
- Digital Health
- Patient Engagement
- Healthcare Technology
- Consumer Health Products
- Public Health
- Healthcare Services
- Direct-to-Consumer Healthcare
- Subscription Businesses
- Healthcare Marketplaces
Benefits
- 401(k)
- Dental insurance
- Flexible spending account
- Life insurance
- Vision insurance
