- Raydar
- New York, NY
- Full-Time
- 6 days ago
- $140,000–$170,000
B2B Growth Marketing Lead.
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B2B Growth Marketing Lead: our view in 3 lines...
- The Role:This role is for a marketing professional who plans and grows demand for a business-to-business offering by defining target accounts and lead standards.
- The Person:The person will own growth marketing strategy for the offering by setting target buyer profiles and lead standards, running demand programs and conversion paths, working with sales on handoffs, and shifting budget toward channels that convert.
- Requirements:The ideal candidate has experience building a growth marketing function from the ground up and hands-on experience running full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.
About the role
About the company
Our client is a technology company.
The role
Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership.
What you'll do
- Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales.
- Plan and run demand programs across paid media, organic search, content, events and outbound support.
- Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation.
- Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials.
- Track pipeline and cost per lead by channel, then shift budget toward the channels that convert.
Requirements
What we're looking for
- Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment.
- Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.
Benefits
Compensation and benefits
- Base salary: $140K - $170K
- Equity
- Paid time off
- Health insurance
- Relocation support
Location and work model
- Brooklyn, New York, United States
- On-site, 5 days per week in office
- Full-time