- Raydar
- San Mateo, CA
- Full-Time
- 12 days ago
- $150,000–$200,000 / year
Marketing Lead.
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Marketing Lead: our view in 3 lines...
- The Role:This role establishes marketing for an enterprise sales team serving business-to-business audiences across North America and EMEA.
- The Person:The person will run enterprise marketing campaigns, develop offering positioning and sales materials, organize field events, administer lead-generation workflows, and connect marketing activity to revenue goals.
- Requirements:The ideal candidate has direct experience owning product marketing for business-to-business enterprise audiences and working knowledge of marketing automation platforms and a CRM system.
About the role
About the company
Our client is a fast-growing technology company.
The role
Raydar is recruiting for this role on behalf of our client. Set up and lead the marketing function for an enterprise sales team covering North America and EMEA, acting as the first dedicated marketing hire. You will manage lead generation, messaging for the offering and field events, working closely with sales to support revenue growth.
What you'll do
- Create and run the marketing program behind enterprise sales in North America and EMEA.
- Design and execute campaigns that bring in sales-ready leads.
- Develop how the offering is positioned and described, and equip the sales team with supporting materials and competitor comparisons.
- Organize and run conferences and other events that feed the sales funnel.
- Administer marketing automation and CRM workflows to capture, track and nurture leads.
- Partner with sales and leadership to tie marketing activity to revenue goals.
Requirements
What we're looking for
- Direct experience owning product marketing for business-to-business enterprise audiences.
- Working knowledge of marketing automation platforms and a CRM system.
- Ability to work on-site five days a week.
Bonus points
- Degree in marketing, business or a related field, or an MBA.
- Familiarity with measuring campaign performance, lead attribution and return on marketing spend.
- A hands-on, self-starting approach suited to a small, quick-moving team that works together in person.
- Prior exposure to logistics, industrial or automation-related technology sectors.
Benefits
Compensation and benefits
- Base salary: USD 150,000 to 200,000 per year
- Equity
- Relocation support
Location and work model
- San Mateo, California, United States
- On-site, 5 days per week in office
- Full-time