- Rover
- Seattle, WA
- Full-Time
- <48 Hours
- $1,000
Paid Social Marketing Manager.
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Paid Social Marketing Manager: our view in 3 lines...
- The Role:This role is for a paid social marketing manager focused on acquiring new customers and growing awareness across multiple international markets.
- The Person:The person will plan and optimise paid social campaigns, manage budgets and agencies, run creative testing and incrementality tests, and report on CAC, ROAS, reach, engagement and attribution insights.
- Requirements:The ideal candidate has 8+ years managing $5M+ paid social budgets, experience with Meta Ads Manager and TikTok Ads Manager, and hands-on experience implementing geo-uplift testing and MMM results.
About the role
Who we are:
At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.
Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.
We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.
Want to make an impact? Join our pack and come work (and play!) with us.
As Paid Social Marketing Manager, US and International, you'll lead paid media strategy across Meta, TikTok, Reddit, and emerging platforms such as Twitch. You'll manage a full-funnel budget: high-efficiency direct response campaigns at the lower funnel, brand-building and awareness work at the upper funnel, across the US, Canada, UK, and emerging EU markets. Reporting to the Director of Upper Funnel Marketing, you'll sit at the intersection of performance marketing, brand storytelling, and influencer partnerships, making sure the paid budget amplifies what's already working organically and while ensuring a cohesive brand experience across marketing touchpoints.
This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. For this reason, candidates must be based in the Greater Seattle Area or willing to relocate.
