- TP-Link Deutschland GmbH
- Düsseldorf, NW
- Full-Time
- 51 days ago
- €55,000 – €72,000 / year
(Senior) Channel Marketing Specialist (m/f/d).
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(Senior) Channel Marketing Specialist (m/f/d): our view in 3 lines...
- The Role:This role is for an experienced channel marketing specialist focused on B2B partner marketing in Germany and Austria.
- The Person:The person will create local channel marketing plans, run integrated and account-based campaigns, manage partner MDF activities, localise website and marketing content, and build partner relationships.
- Requirements:The ideal candidate has several years of experience in B2B marketing, demand and lead generation, CRM systems, marketing automation tools, and fluent German and English.
About the role
Your Responsibilities:
- Develop and execute country-specific channel marketing plans for Omada by TP-Link in Germany and Austria to strengthen partner engagement, generate end-customer demand, and contribute to sales pipeline growth.
- Collaborate with sales, product, and central marketing teams to deliver integrated campaigns within budget, prioritizing activities with measurable ROI.
- Develop targeted account-based marketing programs for strategic distributors, resellers, and solution partners.
- Localize and manage website and marketing content using content management systems, ensuring relevance for local markets, brand consistency, and a positive user experience.
- Manage partner MDF activities, including budget negotiations, joint planning, campaign execution, cost tracking, performance measurement, and ROI analysis.
- Build and maintain strong partner relationships to drive engagement, loyalty, and channel sales growth.
Your Profile:
- Degree in Marketing, Business Administration, Economics, or a comparable field.
- Several years of experience in B2B marketing is required; experience in the technology industry is considered an advantage.
- Experience in demand and lead generation, CRM systems, and marketing automation tools.
- Excellent communication and stakeholder management skills.
- Fluency in German and English, both written and spoken.
What we offer:
- An independent role with growing responsibilities in an innovative, and market-leading international company.
- A friendly and motivated team and excellent opportunities to develop yourself within the company.
- Partial home office possible (1 day per week).
- An attractive salary with target-related OTE bonus.
- 25-30 annual holidays, increasing with company tenure & 1,5 additional company holidays in between christmas and new years eve.
- Company pension scheme (betriebliche Altersvorsorge).
- Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
- Employee referral award.
- Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
- Ergonomic office chairs and height-adjustable workplaces.
- Modern office with free parking places.
- Free drinks and good tea and coffee.
- Employee discounts on our wide range of our products.

