- UL Solutions
- United States,
- Full-Time
- 63 days ago
- $90,000 – $100,000
Product Marketing Specialist.
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Product Marketing Specialist: our view in 3 lines...
- The Role:This role is for a product marketing specialist focused on global product marketing strategy, campaign execution, and demand generation.
- The Person:The person will execute demand generation campaigns, track and optimise performance, maintain reporting workflows, research markets and competitors, and create content with product, business, and sales teams.
- Requirements:The ideal candidate has experience with Workfront, digital and paid media campaigns, email, content marketing, events, webinars, SEO, ABM, marketing automation, CRM, and PowerBI.
About the role
- Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables.
- Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.
- Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.
- Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution
- Understand competitive landscape and drive demand.
- Executes client acquisition and cross-selling strategies to grow pipeline and sales.
- Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.
- Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.
- Collaborates with product management, business, and sales teams to craft compelling content for the website and across the marketing funnel to drive product awareness and purchase, while ensuring that sales has the knowledge required to effectively sell product offerings.
- Partners with sales and business managers to foster a continuous feedback loop.
- Communicates regularly with stakeholders on marketing campaign performance.
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Contributes to business success by performing other tasks as required.
- Uses UL-approved AI tools to perform marketing tasks efficiently.
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
