- Wealthfront
- Full-Time
- 73 days ago
- $196,000 – $221,000
Director of Product Marketing, Investing.
Before you go
Before you leave us, sign up for our email alerts
We don't do job spam, just the best digital jobs delivered straight to your inbox.
Director of Product Marketing, Investing: our view in 3 lines...
- The Role:This role leads product marketing for Wealthfront’s managed and self-directed investing business.
- The Person:The person will lead go-to-market strategy, shape product narratives, use customer insights to define and validate target audiences, and work with Product, Design, Engineering, Creative, Research, and Data Science.
- Requirements:The role calls for go-to-market strategy, deep customer insights, clear product narratives, strong go-to-market operational leadership, and collaboration in the product roadmap.
About the role
Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business. Reporting to the VP of Marketing, you’ll help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership and collaboration in the product roadmap. You’ll work closely with partners across the company in Product, Design, Engineering, Creative, Research, and Data Science.
Product Marketing at Wealthfront
The product marketing team is a critical function that helps define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth.
Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.
Estimated annual salary range: $196,000-$221,000 USD plus Equity.
Plus comprehensive benefits including medical, dental, and vision coverage, a 401(k) with company match, an Employee Stock Purchase Plan (ESPP), generous time off, parental leave, wellness reimbursements, professional development, an employee investing discount, and more!

