Director of Marketing.

General Position Summary
This position is responsible for driving the strategy and execution for marketing initiatives on a domestic scale,
identifying short-term growth opportunities, and laying the groundwork for long-term strategic opportunities. Job duties
also include enhancing XSEED/Marvelous USA’s reputation, brands, products, and businesses in North America
through public relations and marketing responsibilities as well as initiatives.

Essential Job Functions
Marketing & PR

-Serve as the lead in developing strategy, planning, managing, and implementing XSEED/Marvelous USA’s
business communications.

-Plan and execute press events (e.g. trade shows, conferences, community gatherings, etc.) that are
engaging and inclusive by ensuring that the venue, spokespeople, assets, messages, and catering are spot-
on.

-Maintain and develop productive relationships with media working with a PR agency to help relay product
targeted-messages.

-Help to prep spokespeople for media and other public-facing opportunities; anticipate questions, issues, and
any other obstacles.

-Responsible for all North American marketing strategies and programs while proposing new initiatives that
target the consumer audience in the region.

-Responsible for the budget of all marketing-related efforts not including business development for all
products.

-Develop long-term roadmaps for trade shows and events, gathering input from all teams to gauge the health
and success of brand and marketing campaigns.

-Ensure media insights are provided through qualitative and quantitative research, media audits, and
comprehensive coverage reports.

-Identify and propose key strategic alliances with external brands, media, and commercial partners.

-Partner with upper management in forecasting and planning.

-Perform day-to-day research on existing North American players’ feedback on live and launch products’
initiatives, news stories, press releases, and updates.

-Creation of go-to-market strategy plans for all products.

-Own the external and internal PR strategy, including managing agency relationships that guarantee laser-
focused PR strategy, outlook, and execution.

-Work together with various internal and external teams to develop key messaging for any product-related
press releases, updates, and games.

-Set the strategy for selecting which product-driven stories to share with the press, and which press outlets to
share them with, while keeping in mind how to exactly convey the message.

-Become a brand expert on XSEED/Marvelous and Marvelous’ published products – understand how to best
tell their stories both as separately and as intertwined.

-Provide feedback on Marvelous Japan-related proposals for the North American market for any product (e.g.
press release timing and style, collaboration announcements, etc.).

-Organize PR projects, tasks, and schedules and generally pitch as needed.

-Evaluate and advocate new programs and campaigns that elevate and reinforce XSEED/Marvelous’
positioning (e.g. Anime Expo trade show appearance, new official trailer, website design, celebrity
endorsements, etc.)

-Partner with product management and community members to create and execute marketing strategies and
campaigns, co-promotions, research studies, and marketing assets.

-Lead and assist with advertisement-related initiatives such as television commercials, Internet-driven ads,
and traditional print ads.

-Coordinate efforts with our European sister company Marvelous Europe.

-Coordinate and share information with sales.

-Manage and oversee SNS activities for company and smaller titles.

-Work with ESRB for marketing asset approvals.

-Stay up to date with ESA initiatives.

Supervisory Responsibility

-Manage employees working in the department and is responsible for the performance management and hiring of
employees within the department.

-Check and approve time cards/time off of employees working in the department.
Other & Miscellaneous

-Seek to optimize and simplify workflow with a focus on continual improvement.

-Perform special projects and other miscellaneous duties as assigned by upper 

management.

-Maintain high ethical standards in the work place.

-Report all irregular issues and problems to upper management for solution.

-Maintain good communication with management, office staff members and outside contacts.

-Comply with all company policies and procedures.

-Responsible for maintaining a clean and safe working area.

Qualifications
(Experience/Minimum Qualifications Needed)

-Reasoning Abilities
-Ability to apply common understanding to carry out instructions furnished in written, oral, or diagram form.
-Ability to analyze information and solve problems on a complex level in various situations.

Education
-Bachelor’s Degree (B.A.) and 10+ years related experience and training in Marketing/PR; or equivalent
combination of education and experience.