Assistant Digital Business Manager

Responsibilities: Define and drive the strategy to enable growth of Digital-Originated Sales for AXA, both for pure online and online-to-offline sales, across AXA owned channels and 3rd party channels, in line with overall Business and Digital strategy Define and track campaigns and promotions plan as well as relevant triggers to animate the Digital Sales Channels, working in close collaboration with Business Units, Marketing, Digital and Data teams Drive the adoption of emerging AI to modernize the reporting of Digital-Originated Sales results for AXA across all channels, emphasizing key success factors and campaign performance. Lead the practice of regular AB testing for the Website & eCommerce team, seeking for continuous optimization and driving better results on Digital Sales channels Responsible for website performance optimization through SEO Work with IT scrum teams to implement web projects/tasks/ad-hoc project to boost engagement usage and sales conversion on our Website and Digital Sales channels Measure and track success of reengineering and efficiency enhancement projects through formal post-implementation reviews and continuous monitoring of defined KPIs Other tasks or duties as assigned by Senior Management. Qualifications: 3-5 years of successful experience in Digital field, with a background in Online Sales Management and/or Digital Product Ownership experience Bachelor’s degree in Business Analysis/ Data Science, Statistics, Mathematics, Computer Science, or a related field. Experience in Insurance or Financial Services industry is preferred Knowledge of driving A/B testing, manage conversion, sales journey optimization, traffic analysis, and reporting tools Strong data analytical skills, with proficiency in data analysis tools and techniques. Strong influencing skills to drive forward Digital Channel focus within the organization whilst best understanding and serving our business needs Excellent quantitative analysis skills, able to use Web Analytics tools like Google Analytics, Power BI and Data Studio is a MUST Able to motivate and work with diverse teams to deliver best results, in a cross-functional structureFluent in English and Cantonese, Mandarin is a plus About AXA Hong Kong and Macau AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters. As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation. We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company. AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential. Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company. Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).