- Pinnacle Healthcare Consulting LLC
- Full-Time
- 27 days ago
- $50,000
Marketing Specialist.
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Marketing Specialist: our view in 3 lines...
- The Role:This role is for an experienced marketing specialist in a B2B healthcare startup focused on execution across digital channels and sales support.
- The Person:The person will draft content, manage email and social media activity, maintain sales collateral, support webinars and events, update CRM data, and pull marketing performance reports.
- Requirements:The ideal candidate has 5 years of experience in a multi-disciplinary B2B marketing role and solid, hands-on experience using HubSpot and Salesforce.
About the role
Marketing Specialist
Company Name: TeleNeph
Location: Hybrid / Remote
Job Type: Salary
Compensation: $50,000 Annually
Competitive Benefits: Medical, Dental, Vision, STD, LTD, HSA, 401K Plan
Role Overview:
We are seeking a versatile, agile, and execution-focused Marketing Specialist to join our fast-growing B2B healthcare startup. Working directly under the guidance of the Marketing Director, you will handle the day-to-day tactical execution of our marketing initiatives targeting rural health systems, critical access hospitals, and rehabilitation hospitals. As a marketing generalist with 5 years of experience, you are an efficient "doer" who can seamlessly manage multiple tasks across digital channels and sales support.
Key Responsibilities:
Content & Digital Execution
- Content Drafting: Write and draft blog posts, social media updates, and website copy tailored to rural healthcare buyers based on guidelines from the Director.
- Email Coordination: Build, test, and schedule email newsletters and automated nurturing sequences within HubSpot.
- Social Media Management: Maintain the organic social media calendar and post regular updates to professional networks like LinkedIn.
Sales & Event Support:
- Collateral Maintenance: Update and format sales pitch decks, one-pagers, and brochures to ensure they are client-ready.
- Logistics Support: Assist with the execution of webinars, trade shows, and conferences by managing shipping, registration lists, and promotional materials.
Operations & Data Tracking:
- CRM Administration: Perform routine updates in Salesforce and HubSpot to maintain clean lead data and accurate lists.
- Basic Reporting: Pull weekly or monthly analytics reports on email performance, website traffic, and social engagement.
Required Qualifications:
- Experience: 5 years of experience in a multi-disciplinary B2B marketing role.
- Software Competency: Solid, hands-on experience using both HubSpot and Salesforce.
- Writing & Editing: Strong proofreading and writing skills with a keen attention to detail.
- Mindset: Highly organized, agile, and eager to learn in a fast-paced startup environment.
