- Shopback 2
- Texas, TX
- Full-Time
- 18 days ago
- $900
S
Shopback 2
Product Marketing Specialist.
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Product Marketing Specialist: our view in 3 lines...
- The Role:This role is for an early-career product marketing specialist focused on go-to-market strategy for a US business.
- The Person:The person will shape go-to-market strategy, set and execute campaign plans, work with Growth, Business Development, and Product, and support lifecycle marketing and monetisation decisions.
- Requirements:The ideal candidate has 0 to 4 years of experience in marketing, business, economics, or a related field, with exposure to product marketing, growth, lifecycle CRM, campaigns, Braze, Iterable, and SQL.
About the role
Our Journey
The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.
About the Role
This seat owns product marketing and go-to-market strategy for our US business — translating platform and customer data into launch plans and campaign strategy that drive activation, retention, and growth.
You'll work closely with the General Manager and will be one of the most cross-functional person in the US org: shaping GTM strategy from platform and customer data, working with Growth to bring campaigns to life, with regular exposure to how Business Development approaches monetization and Regional Marketing team runs CRM.
Note: This role is based in Austin, Texas.
ShopBacker Traits
- Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
- Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
- Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
- Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.
What's in it for ShopBackers
- Career growth opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on performance.
- Candid, open, and collaborative culture where feedback is valued.
