- Amazon
- Shanghai, Shanghai
- Full-Time
- 27 days ago
Marketing Manager, Marketplace Marketing.
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Marketing Manager, Marketplace Marketing: our view in 3 lines...
- The Role:This role is for a marketing professional who plans how to recruit and support sellers on a marketplace through campaigns and go-to-market activity.
- The Person:The person will translate sales and product priorities into marketing materials, plan go-to-market strategies, build and track campaigns, and report marketing results to global and CN stakeholders.
- Requirements:The ideal candidate has 2+ years of professional non-internship marketing experience, experience with data analysis tools such as Advanced Excel, SQL, Tableau, and Python, and the ability to use AI tools to handle operational work.
About the role
- Work with global and CN sales/product team to align AU key business priorities and translate into marketing material to recruit new sellers growth and seller success
- Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success
- Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education
- Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs
- Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns
- Drive CN Seller insights generation for sales/product team to optimize the product offerings
- Design and track marketing metrics, always seeking ways to improve
- Ongoing communications on marketing progress and results with global and CN stakeholders
Basic Qualifications
- 2+ years of professional non-internship marketing experience
- Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
- Speak, write, and read fluently in English, and have the ability to take direction in English
- Ability to use AI tools to handle operational work.
Preferred Qualifications
- Experience in marketing or marketing research
- Experience managing media relationships and a network of media contacts across Greater China
- Advanced capability to use AI tools for marketing tasks, coding and analytics.
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