Senior Product Marketing Manager.

What You’ll Do 

1. Bring the Value Proposition to Life - Everywhere 

The overarching VP for HansenCSF and HansenCCB are defined. Your job is to ensure they manifest consistently and compellingly across every on and offline touchpoint:

• Translate the messaging framework into web copy, campaign content and email nurtures, maintaining consistency across both GTM paths and buyer segments.

• Own, execute and maintain the C&M website - building the landing page hierarchy from overarching VP through to GTM path and segment-level pages

• Build and manage event landing pages for key industry events (including DTW, MWC, MVNO Nation, and regional activities), ensuring each is on-message and conversion-optimised.

• Produce and manage video content end-to-end - scripting, producing, and editing product explainer videos across our product portfolio, including our agentic AI roll-out this year, using tools such as CapCut, ClipChimp and Canva, or equivalent, making complex BSS/OSS propositions feel clear and compelling.

2. Enable the Sales Team to Sell and optimise support ABM strategy  

The sales team engages Tiers-1 & 2 MNO CTOs/CTO-1s, CEOs, Heads of Product, and Heads of BD/Wholesale across multi-stakeholder enterprise deals. They need a complete, current, and persona-specific toolkit:

• Build and maintain the full sales enablement library: pitch decks, solution briefs, battlecards, objection-handling guides, one-pagers, ROI/TCO summaries, and persona-specific messaging guides for each buyer type.

• Develop decision-stage assets: exec briefing materials, business case frameworks, and customer proof point summaries that give the commercial team the firepower to convert intent into pipeline

• Work closely with the SDR team to ensure consistency in outbound messaging 

• Ensure ABM intent data-triggered touchpoints are supported by the right content at the right buying stage.

3. Own Product Launch Execution

Hansen's product roadmap is moving fast, particularly as its agentic AI capabilities come to market through this coming year and beyond. You will ensure every launch lands with clarity and commercial impact:

• Lead go-to-market readiness for product and feature releases - from messaging and positioning through to asset creation, internal communications, web updates, and sales briefings.

• Partner with product management to stay ahead of the roadmap, translating new features into sales-ready narratives that the commercial team can use immediately.

• Own launch communications existing customers and prospects.

• Define and track launch KPIs - asset completion at launch date, sales knowledge benchmarks, and pipeline influenced in the first 90 days post-launch.

• Own the communication of AI capability developments to the market - a rapidly evolving area where first-mover clarity creates competitive advantage.

4. Run a Structured Competitive Intelligence Programme

• In a market where Tier-1 operators compare Hansen against a small set of well-resourced incumbents, competitive intelligence is a commercial asset:

• Maintain a continuous monitoring programme across key BSS/OSS competitors - tracking product announcements.

• Translate intelligence into live, sales-facing battlecards and objection-handling updates - ensuring the team is never caught off guard in a competitive deal.

• Feed competitive and market insight into ABM account planning, campaign positioning, and monthly reviews with the VP Marketing.

   

What You Bring 

• Proven experience in product marketing, with a strong track record in B2B technology - ideally within telco, communications, media, infrastructure software, or an adjacent enterprise technology sector.

• Outstanding writer and communicator - able to take the language of complex BSS/OSS transformation and make it feel clear and relevant to a CMO, CTO, or Head of Product at Tiers-1 & 2 telco and media in a variety of on and offline formats

• Proven experience executing against a defined GTM strategy and value proposition - someone who has taken strategic frameworks and turned them into market-facing content, campaigns, and sales tools.

• Demonstrable sales enablement expertise: you have built battlecards, pitch decks, solution briefs, and persona-specific assets that sales teams have actually used and valued.

• Hands-on product launch experience - owning GTM readiness, not just contributing to it.

• Experience working directly with product management teams to translate roadmap developments into sales-ready narratives and market-facing communications.

• Competitive intelligence experience: structured monitoring, analysis, and commercial activation of competitive insights in a B2B sales context.

• The ability to rapidly absorb complex technical domains, quickly understand the commercial pressures facing operators, and articulate solutions with confidence and credibility.

• Web content management: hands-on experience with WordPress or comparable CMS, including building and optimising landing pages for campaigns and events.

You’re someone who (may) have:

• Video content production: end-to-end capability - scripting, production, and editing - using relevant tools such as Canva, CapCut, Adobe Premiere or similar.

• Marketing automation platform proficiency – (we currently use Marketo) for email nurtures, product communications to existing customers and prospects

• Highly organised, self-directing, and delivery-focused - able to manage multiple concurrent workstreams without losing quality or attention to detail.

• Data-literate: comfortable using CRM (Dynamics 365) and marketing automation platform/s

   

Why Join Us?

At Hansen, you’ll be part of a diverse, inclusive, and collaborative global team. Our culture is built around values such as People and Family, Treat It Like It’s Your Own, Focused and Committed, and One United Team. We look for people who are curious, respectful, engaged, and keen to work across geographies with talented teams.

If you are passionate about talent sourcing, candidate engagement, and supporting a high-quality recruitment process, we’d love to hear from you.