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Lovehoney Group VERIFIED EMPLOYER

Junior Customer Lifecycle Manager - Email & SMS Marketing.

Marketing Analytics & Automation Full-Time
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Junior Customer Lifecycle Manager - Email & SMS Marketing: our view in 3 lines...

  • The Role:This role is for a marketer who plans and runs customer email campaigns and automated journeys using customer data to drive engagement and repeat purchases.
  • The Person:The person will plan, build and execute email campaigns and automated lifecycle journeys, build customer segments from behavioural data, and monitor campaign performance to drive continuous improvements.
  • Requirements:The ideal candidate has 2 to 3 years of experience in CRM, Email Marketing or Lifecycle Marketing, hands-on experience with platforms such as Iterable, Braze or Salesforce Marketing Cloud, and an understanding of segmentation, personalisation and A/B testing.

About the role

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience. 

At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.  

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation! 

We are currently looking for a Junior Customer Lifecycle Manager - Email & SMS Marketing who will be integral to driving high-level performance across Lovehoney Group. Partnering closely with the CRM, Creative, Trading and Analytics teams, your focus will be on planning, executing and optimising email campaigns and automated lifecycle journeys that build customer engagement, retention and revenue. In this role, you will combine your interest in customer behaviour and data with your ability to create relevant, engaging communications, while developing your expertise in CRM and supporting the growth of SMS as an emerging channel. 

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and foster creative and fresh perspectives on intimacy. We offer exciting brands with innovative, high-quality sex toys, lingerie, and accessories in a streamlined online shopping experience. 

At Lovehoney, we employ over 800 passionate and progressive individuals across 11 global offices, each person contributing a unique blend of talents to our diverse workforce. We are proud to be a company that thrives by doing things differently, challenging expectations and stereotypes while making a positive impact on our customers’ lives.  

Join us at Lovehoney, where pleasure combines with creativity, data, and innovation! 

We are currently looking for a Junior Customer Lifecycle Manager - Email & SMS Marketing who will be integral to driving high-level performance across Lovehoney Group. Partnering closely with the CRM, Creative, Trading and Analytics teams, your focus will be on planning, executing and optimising email campaigns and automated lifecycle journeys that build customer engagement, retention and revenue. In this role, you will combine your interest in customer behaviour and data with your ability to create relevant, engaging communications, while developing your expertise in CRM and supporting the growth of SMS as an emerging channel. 

What you will do

  • Plan, build, schedule and execute email campaigns, managing targeting, content, templates, dynamic content, testing and quality assurance within our Email Service Provider.
  • Support the development and optimisation of automated lifecycle journeys, including welcome, abandoned cart and browse, post-purchase, reactivation and retention programmes.
  • Build and refine customer segments using behavioural, transactional and engagement data, working with Creative, Content and Trading teams to deliver relevant and personalised communications.
  • Monitor campaign and journey performance, using CRM metrics, A/B testing and customer insights to identify opportunities and make continuous improvements.
  • Support the development of SMS marketing, database health and deliverability initiatives, while exploring automation, AI and other tools that can improve CRM efficiency and performance.

    • What you should bring

  • 2-3 years’ experience in CRM, Email Marketing, Lifecycle Marketing or a similar digital marketing role, ideally within ecommerce, retail or D2C.
  • Hands-on experience with email marketing platforms such as Iterable, Braze, Salesforce Marketing Cloud, Klaviyo or similar, including campaign setup, audience selection, testing and scheduling.
  • Understanding of customer lifecycle marketing, segmentation, personalisation and automated journeys, with a curious, test-and-learn approach.
  • Good analytical, copywriting and communication skills, with the ability to interpret campaign performance data and turn insights into engaging, customer-focused communications.
  • Excellent attention to detail and organisational skills, with an interest in AI, marketing automation and emerging CRM technologies; familiarity with email HTML, deliverability, consent management or SMS marketing is desirable.

    • What we can offer you

  • A welcoming workplace full of drinks, snacks, friendly faces and fun team-building events.
  • Access to unique discounts at high street retailers, hotels, and service providers, in addition to a 50% discount on all Lovehoney products to explore and discover new ways to have fun.
  • Enjoy a hybrid work model that fosters flexibility and work-life balance, with three days per week in-office and the opportunity to work remotely for up to 4 weeks per year, alongside 25 days’ holiday, plus an additional day for each year you are with Lovehoney, providing ample time for relaxation, rejuvenation, and exploration.
  • Access to customized training opportunities to support your unique learning journey, complemented by biannual feedback cycles, offering valuable insights into your performance and growth areas, enhancing your development within the company.
  • Recognising the significance of physical and mental health, we proudly provide gym benefits in addition to a mental wellbeing platform, to ensure our employees thrive both professionally and personally.  
  • Stay secure at work and at home with a complimentary 1Password Family account. All Lovehoney Group employees can invite up to five family members to join, offering your household a safe and simple way to manage passwords and sensitive information safely and easily. 

    • Our interview process

  • CV review
  • Interview with one of Talent Acquisition Team Members 
  • Hiring Manager Interview
  • Hiring Team Interview

    • Lovehoney Group is an equal opportunities employer. We promise that every qualified person will be evaluated according to skills regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. 

    If you require accommodations during the interview process due to a disability, please inform your Talent Acquisition Specialist so that we can ensure a smooth and inclusive experience for all candidates. 

    At Lovehoney Group, we embrace innovative technologies to enhance our recruitment process. We leverage artificial intelligence during screening interviews for CV reviews and note-taking. We prioritize transparency and respect your preferences, so you'll have the option to opt out of recording and AI-driven note-taking while still receiving full and fair consideration for the role. 

    We currently have a hybrid work model supporting a blend of in-office and remote work (3 days per week in-office)  

    If we sparked your interest and you are open to embarking on your professional path with us, please visit our Lovehoney careers page to apply: Careers | Lovehoney Group  

    Our privacy policy is available here: Privacy Policy | Lovehoney Group 

    Published November 4, 2026
    Location Berlin, Germany
    Category Marketing Analytics & Automation  
    Job Type Full-Time  

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