Growth Manager, SEO & GEO.

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

Rippling is looking for a Growth Manager, SEO & GEO to help scale our organic growth across traditional search engines and AI-powered discovery platforms.

As search evolves, we see a significant opportunity to expand Rippling’s visibility across Google, ChatGPT, Perplexity, Gemini, and other AI search experiences. You’ll work closely with the SEO/GEO team lead to scale existing programs, improve performance across established workstreams, and develop new initiatives that drive incremental growth.

This is a hands-on role for someone who can move between strategy and execution: identifying opportunities, analyzing performance, optimizing existing programs, launching experiments, and building scalable processes that improve organic visibility and qualified pipeline. You’ll contribute across technical SEO, high-intent content, programmatic SEO, and GEO, helping Rippling reach more potential customers and turn organic discovery into measurable business outcomes.

The ideal candidate is analytical, proactive, and comfortable owning projects end to end. You know how to turn insights into action, build on what’s already working, and identify where new approaches can unlock additional growth.

What you will do

• Own technical SEO strategy and execution: Lead comprehensive technical audits, identify systemic issues, and prioritize improvements across crawlability, indexation, rendering, site architecture, internal linking, structured data, and site performance.
• Improve technical discoverability for SEO and GEO: Evaluate how traditional search engines and AI crawlers access, render, interpret, and surface Rippling’s content. Identify and resolve technical barriers to organic and AI visibility.
• Develop and execute GEO growth initiatives: Translate AI search trends, competitive insights, and experimentation into a prioritized roadmap that improves Rippling’s visibility, mentions, and citations across AI-powered discovery platforms.
• Build a data-driven GEO opportunity framework: Analyze relevant prompt themes, estimated market demand, competitive penetration, and citation patterns to identify high-value opportunities across Rippling’s products, personas, and buying journeys.
• Connect SEO and GEO content strategies: Partner with Content and Product Marketing to translate keyword themes and AI prompt insights into content requirements, page architectures, and optimization opportunities across awareness, consideration, and conversion.
• Optimize scalable page architectures: Improve the technical foundations of programmatic SEO and high-value landing page templates, including indexation controls, internal linking, structured data, and content quality at scale.
• Lead technical experimentation: Develop hypotheses, design tests, evaluate results, and scale successful technical SEO and GEO improvements based on measurable impact.
• Measure organic and AI discovery performance: Track technical health, search visibility, AI mentions, citations, referral traffic, engagement, conversions, SQOs, and pipeline contribution. Translate findings into actionable recommendations.
• Drive cross-functional technical execution: Partner closely with Web Engineering, Analytics, Content, Product Marketing, and external agencies to implement improvements and establish technical SEO requirements for new and existing web experiences.
• Prioritize for business impact: Build and maintain a roadmap that balances technical dependencies, addressable market opportunity, implementation effort, and expected impact on qualified demand and pipeline.

What you will need

• 5+ years of technical SEO or growth marketing experience, ideally in B2B SaaS, with a track record of driving organic acquisition and business results.
• Hands-on execution experience: Ability to independently build, optimize, and scale technical SEO and GEO initiatives from idea through measurement.
• Strong SEO fundamentals: Expertise in keyword research, technical SEO, content optimization, internal linking, structured data, and link acquisition.
• GEO and AI search knowledge: Understanding of AI-powered search and how brands earn visibility and citations. Direct experience is a plus.
• Analytical mindset: Ability to interpret performance data, prioritize opportunities, and connect organic growth to conversions and pipeline.
• SEO and GEO tools: Proficiency with Google Search Console, Google Analytics, Ahrefs, Screaming Frog, or similar tools. Profound experience is a plus.
• Programmatic SEO experience: Experience building or scaling template-driven landing pages while maintaining quality and relevance.
• Content and technical judgment: Ability to identify search opportunities, optimize commercial content, diagnose technical issues, and collaborate with engineers.
• Ownership and adaptability: Proactive, resourceful, and comfortable testing new approaches in a fast-paced, evolving search landscape.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.