- Digital Career Institute & Social Impact School
- deutschlandweit germany-wide,
- Full-Time
- 8 days ago
Head of Marketing (all genders) in Berlin / Hamburg.
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Head of Marketing (all genders) in Berlin / Hamburg: our view in 3 lines...
- The Role:This role is for a senior marketing leader who will guide a team and shape brand, performance and offline marketing strategy for a tech education provider.
- The Person:The person will lead and develop a marketing team of more than 10 people, set strategic marketing, cost forecasting and resource planning, manage brand, content, performance and offline marketing, and oversee channel analytics and CRM.
- Requirements:The ideal candidate has at least 5 years in a senior marketing role, with brand & content marketing, performance marketing, social media, SEA, display and offline marketing experience, strong analytical skills, and fluent German and English.
About the role
Your Tasks
As the Head of Marketing you will work closely with the management and lead a team of more than 10 permanent employees excluding working students.
- You will be responsible for the DCI's strategic marketing, cost forecasting and resource planning
- As a marketing all-rounder, you manage the topics of brand & content marketing, performance marketing, and offline marketing in a targeted manner and keep an eye on our various target groups with the help of the development of personas
- As Head of, you will lead, coach and develop our highly dynamic marketing team, and continue to build the structures within the team
- With your ideas, you will make the DCI the best-known and leading educational institute in the tech sector in Germany and ensure strong growth
- Based on your marketing strategy, we can successfully launch a variety of new course offerings every year and thus expand our product portfolio
- You identify scalable channels worthy of investment and further develop our CRM
- You manage the analytics behind all channels and campaigns
Your Skills
- You have at least 5 years of experience in a senior marketing role, ideally in a startup company
- As a marketing all-rounder, you have extensive experience in brand & content marketing, performance marketing, especially social media, SEA and display, and offline marketing
- You have several years of experience in managing and leading your own cross-functional team
- You have a hands-on mentality and an innovative mindset, and you're not afraid to take risks
- You have strong analytical skills and are a strategic thinker, data-driven and results-oriented
- You know how to work well in a fast-growing company, ideally in the education sector
- You speak fluent German and English
Your Benefits
- We offer you 29 days of holiday and the possibility of workation within Europe.
- An all-round carefree package during your first days! You will be warmly welcomed during your onboarding and accompanied step by step into the world of the DCI.
- Work in a company where diversity, appreciation and a common spirit allow us to achieve our goals together.
- You are important to us. That's why we want to promote your mental and physical health as much as possible. Our partners such as Nilo Health and Urban Sports support us doing this.
- Be part of a valuable mission. We offer people a perspective through education and help them discover their potential.
- We celebrate ourselves! Join us as we celebrate our progress and successes at team events and parties.

