- Dnb
- Center Valley, PA
- Full-Time
- 17 days ago
Senior Brand Marketing Manager (R-19895).
Before you go
Before you leave us, sign up for our email alerts
We don't do job spam, just the best digital jobs delivered straight to your inbox.
Senior Brand Marketing Manager (R-19895): our view in 3 lines...
- The Role:This role is for a senior brand marketing professional focused on brand strategy, governance, and campaign execution in a global business decisioning data and analytics company.
- The Person:The person will develop and govern brand strategy, naming and architecture, lead brand campaigns, create brand guidelines and training materials, define brand KPIs, and review materials for consistent brand use.
- Requirements:The ideal candidate has a bachelor’s degree in marketing or communications, 8+ years of brand marketing experience, and experience with brand architecture, naming strategy, brand governance, SEO, Microsoft Office Suite, and AI tools.
About the role
The Senior Brand Marketing Manager leads the development, activation, and governance of brand initiatives that strengthen awareness, consistency, and perception across channels. This role owns the brand narrative and strategy, drive campaigns that build awareness and affinity, and ensure consistency in how we show up in the market. This role helps shape the company’s brand architecture and brand naming approach—ensuring the master brand, sub-brands, products, solutions, programs,
campaigns, and partner offerings are expressed and branded in a clear, cohesive, and customer- relevant way.
The role works cross-functionally with creative, communications, portfolio marketing and additional marketing teams from media, to events, to digital, etc. to translate business objectives into compelling brand experiences.

