HOME Digital Marketing & Strategy Product Marketing Lead
  • Emergent
  • Bengaluru, KA
  • Full-Time
  • 33 days ago
Emergent VERIFIED EMPLOYER

Product Marketing Lead.

Digital Marketing & Strategy Full-Time

Product Marketing Lead: our view in 3 lines...

  • The Role:This role leads product marketing for an AI company building autonomous coding agents for software creation.
  • The Person:The person will own positioning and narrative, lead go-to-market for new products and features, work with product, engineering and sales, and build the marketing function from the ground up.
  • Requirements:The ideal candidate has 8+ years of experience in product marketing or brand marketing, with experience at a high-growth startup or consumer/tech brand.

About the role

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we've crossed  $100M in ARR  and grown to  over 10M users across 190+ countries , who have built  12M+ applications  on Emergent. We're backed by  Creaegis, Claypond, Sentinel Global, Khosla Ventures, SoftBank, Google, Lightspeed, Prosus, Together, and Y Combinator.

We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by  repeat founders, Olympiad medalists, IIT & IIM alumni,  and leaders from  Google, Amazon, and Dropbox.

We're hiring builders who want ownership, speed, and impact at global scale.

What You'll Do:

  • Own positioning and narrative for Emergent, translating what our agents can actually do into language that lands with developers, founders, and enterprises alike
  • Lead go-to-market for new products and features, from messaging and launch strategy to sales enablement and customer-facing content
  • Partner closely with product and engineering to stay ahead of the roadmap, so marketing never plays catch-up
  • Build the category story, helping define what autonomous software development means before the rest of the market figures it out
  • Turn user stories, usage data, and competitive signal into sharp, memorable campaigns and content
  • Work hand-in-hand with sales to arm them with the pitch, positioning, and proof points that actually close deals
  • Shape how Emergent shows up everywhere, including website, socials, decks, and press, with a voice that feels unmistakably ours
  • Build the muscle for this function from the ground up: process, playbooks, and a team over time

What We're Looking For:

  • 8+ years of experience in product marketing or brand marketing, ideally a mix of both, at a high-growth startup or consumer/tech brand
  • A track record of owning narrative and positioning for a product or brand, not just running campaigns, but shaping how people think and talk about something
  • Sharp storytelling instincts, someone who can take something technical and complex and make it feel obvious and exciting
  • Comfort working close to product and engineering. You don't need to write code, but you need to understand what we're building well enough to sell it
  • An entrepreneurial streak, you'll be building this function, not inheriting one
  • Excellent writing and communication chops. This role lives and dies by how well you tell a story

Good to Have:

  • Experience marketing a technical or developer-facing product
  • Background in a category-defining or category-creating company
  • Experience building a marketing function from scratch

Benefits and Perks:

  1. Daily Meals: Lunch and Dinner provided
  2. Family Insurance: 3 Lakhs worth of coverage for you and your family
  3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
  4. Flexible Working Hours: Work arrangements that fit your life and commitments

Let's build the future of software together.

Emergent enables anyone to build production software by describing what they want in natural language. Our coding agents handle the entire development stack—from frontend design, database setup, app deployment, and scaling—translating domain expertise directly into working applications without requiring any coding knowledge.

Founded by Mukund Jha, and Madhav Jha, we've grown to 700,000+ users and $10M ARR in just 2 months from launch, making us one of the fastest-growing AI companies in history.

Our customers range from entrepreneurs launching SaaS products, to development agencies delivering prototypes to win deals, to Fortune 500 companies automating enterprise workflows.

Published August 31, 2026
Location Bengaluru, India
Job Type Full-Time