- Healgen Scientific Limited
- Houston, TX
- Full-Time
- 6 days ago
- $80,000–$120,000 / year
Marketing Communications Manager.
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Marketing Communications Manager: our view in 3 lines...
- The Role:This role plans and manages online and offline communication strategies and marketing activities for a business in the IVD industry.
- The Person:The person will manage online and offline communication strategies, create marketing materials, track campaign effectiveness, and work with procurement, vendors and agencies on communications spending.
- Requirements:The ideal candidate holds a Bachelor's degree in Marketing, Business Administration, or a related field, has a minimum of 3 years experience in a similar role in the IVD industry, and is proficient in demand generation programs.
About the role
The Marketing Communication Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.
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Duties and responsibilities
- Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing materials and collateral in line with brand direction.
- Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
- Tracking the effectiveness of various campaigns and course corrections as required.
- Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand.
- Assist with long-term branding strategy development aligned with business strategy
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Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistry preferred.
- Proficient in developing, executing, and measuring demand-generation programs that keep customers and
prospects engaged throughout the funnel.
- Must have strong written, graphical, and oral communication skills and knowledge of content development.
- A strong network of PR and media contacts would be highly advantageous.
- Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.
Must be able to travel 20% of the time