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Inch & Co VERIFIED EMPLOYER

Marketing Director.

Digital Marketing & Strategy Full-Time
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Marketing Director: our view in 3 lines...

  • The Role:Leads marketing for a multifamily property portfolio in the Charlotte, NC market, with a focus on brand, occupancy, renewal, and revenue goals.
  • The Person:The person will develop and execute marketing strategy, manage the marketing budget, lead lease-up campaigns and resident events, oversee website and SEO/SEM, and report marketing KPIs to ownership and leadership.
  • Requirements:The ideal candidate has 5+ years of marketing experience, including 2–3 years in multifamily or real estate marketing and lease-up campaigns, plus knowledge of SEO/SEM, paid social, ILS platforms, and property management software such as Yardi, RealPage, or Entrata.

About the role

Position: Marketing Director

Location: Maiden, NC

Schedule: Full-Time

Summary:

Inch and Co is seeking an experienced and results-driven Marketing Director to lead all marketing, branding, and lease-up strategy for our multifamily property portfolio in the Charlotte, NC market. This role owns the marketing vision for the community — driving occupancy, renewal, and revenue goals through data-informed campaigns, strong digital presence, and a resident-focused brand experience. The ideal candidate combines strategic marketing expertise with hands-on execution, thrives in a fast-paced property environment, and is comfortable traveling regularly (5–7 days per month) to support regional properties, attend industry events, and collaborate with ownership and management teams across markets.

Your Role:

  • Develop and execute marketing strategy — brand positioning, digital advertising, social media, and resident engagement — to drive occupancy, renewal, and revenue goal.
  • Manage the marketing budget across digital, print, events, and listing platforms (ILS, Google Ads, social)
  • Oversee website, SEO/SEM, and online reputation management, including review monitoring
  • Lead lease-up campaigns, resident events, and community outreach for new or repositioned properties
  • Analyze market trends and competitor data to inform pricing, messaging, and campaign strategy
  • Direct designers, photographers, and outside vendors/agencies to produce marketing collateral, ensuring brand consistency across all properties
  • Travel 5–7 days per month to support property visits, regional teams, conferences, and lease-up launches
  • Report marketing KPIs (traffic, conversion, cost-per-lease, occupancy) to ownership and leadership, staying current on industry trends and tools

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
  • 5+ years of marketing experience, including 2–3 years in multifamily/real estate marketing and lease-up campaigns
  • Strong knowledge of digital marketing channels (SEO/SEM, paid social, ILS platforms) and property management software (Yardi, RealPage, Entrata, or similar) a plus
  • Excellent communication, analytical, and project management skills, with ability to manage multiple properties at once
  • Willingness to travel 5–7 days per month; valid driver's license
  • Based in Maiden, NC
Published September 3, 2026
Location Maiden, NC
Category Digital Marketing & Strategy  
Job Type Full-Time  

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