- SSCG Media Group LLC
- New York, NY
- Full-Time
- 18 days ago
Manager, Digital & Social Investment.
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Manager, Digital & Social Investment: our view in 3 lines...
- The Role:This role is for a digital media planning and buying manager focused on digital and social campaign investment.
- The Person:The person will develop digital media plans, oversee digital and social campaign activation, manage budgets and vendor negotiations, monitor delivery and KPIs, and produce tracking reports and post-buy analyses.
- Requirements:The ideal candidate has 3-5 years of experience in a digital media role and digital ad operations expertise including campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mapping.
About the role
Agency:
Omnicom Media
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Strategy and Plan DevelopmentÂ
- Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local marketsÂ
- Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needsÂ
- Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricingÂ
- Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditionsÂ
- Communicate pertinent market information to interagency teams as necessaryÂ
Negotiation & StewardshipÂ
- Oversee activation of all digital and social campaigns within client media specifications by the assigned deadlines to ensure campaign launch dates are met Â
- Maintain accurate records of buys, budgets, revisions, credits, etc.Â
- Monitor campaign delivery to meet budget requirements, impression delivery, achievement of client-specific KPIsÂ
- Recommend performance-led optimizations to improve campaign efficiency, engagement and conversionsÂ
- Collaborate with Analytics to provide tracking reports and post-buy delivery analysesÂ
- Manage and monitor clearance of discrepancies and accounting functions on a timely basisÂ
QualificationsÂ
- 3-5 years of experience in a digital media roleÂ
- Must have digital ad operations expertise inclusive of campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mappingÂ
- Knowledge of the digital marketing landscape inclusive of social, site direct and programmaticÂ
- Analytical thinking and the ability to work with numbersÂ
- Ability to write clearly and concisely and present orally in an articulate and confident mannerÂ
- Exceptional organization skills and attention to detail while juggling multiple tasks  Â
- Ability to work as part of a teamÂ



$50,000-95,000
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