- Muttdata
- Argentina,
- 21 days ago
Head of Marketing – LATAM & US.
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Head of Marketing – LATAM & US: our view in 3 lines...
- The Role:This role leads a company's marketing function, setting strategy, budget and team direction to grow B2B pipeline for data and AI services.
- The Person:The person will own Marketing's strategy, annual plan, budget allocation and pipeline contribution across the US and LATAM markets while leading a senior team of specialists.
- Requirements:The ideal candidate has 5 to 10+ years in B2B marketing, including 3 to 5 years leading a marketing function and a senior team, plus experience defining lead and attribution models using HubSpot, experience with ABM, and fluent English.
About the role
Join our Data+AI remote startup
Muttdata is a dynamic startup committed to crafting innovative systems using cutting-edge Big Data and AI technologies. If you consider yourself a data nerd like us, we'd love to connect!
We are looking for a strategic, results-driven Head of Marketing to lead Marketing into its next stage as a strategic function with a measurable contribution to revenue. Reporting to the Global CRO, you'll own Marketing's strategy, budget, team, and results across two different markets: the US, where we are building brand and pipeline, and Mexico and LATAM, where we grow relationships with referenceable logos.
This is a senior leadership role for someone with sharp business judgment. You'll decide where the budget goes and why, make Marketing's impact visible and trusted by Sales and leadership, and lead a senior team of specialists who work with AI every day.
The ideal candidate is a hands-on manager with the ability to take strategic actions while leading the marketing department.
What We Do
Our Partnerships
Our values
Curious about what we’re up to? Check out our case studies and dive into our blog post to learn more about our culture and the exciting projects we’re working on!
Responsibilities
Strategy & positioning
- Define Marketing's strategy and annual plan, aligned with commercial targets by geography.
- Sharpen Muttdata's positioning in Data & AI services, with a differentiated story for the US , for Mexico, and for LATAM.
- Contribute to leadership decisions on priority verticals and US go-to-market, and turn them into Marketing plans.
- Define Marketing's strategy and annual plan, aligned with commercial targets by geography.
- Sharpen Muttdata's positioning in Data & AI services, with a differentiated story for the US , for Mexico, and for LATAM.
- Contribute to leadership decisions on priority verticals and US go-to-market, and turn them into Marketing plans.
Revenue, budget & attribution
- Own Marketing's contribution to pipeline, not MQL volume.
- Create a solid strategy that drives organic leads with clear intention.
- Define lead and attribution standards with Sales, and make sure both teams adopt them.
- Allocate the budget across brand, demand generation, and account growth by market, and review it quarterly based on results.
- Own Marketing's contribution to pipeline, not MQL volume.
- Create a solid strategy that drives organic leads with clear intention.
- Define lead and attribution standards with Sales, and make sure both teams adopt them.
- Allocate the budget across brand, demand generation, and account growth by market, and review it quarterly based on results.
Brand & content
- Build a brand in a market where we're still unknown: executive thought leadership, POV content, case studies with real numbers, and memorable events.
- Lead a content engine that ranks in search, GEO, and LLMs, and keep brand consistency across everything Muttdata publishes.
- Build a brand in a market where we're still unknown: executive thought leadership, POV content, case studies with real numbers, and memorable events.
- Lead a content engine that ranks in search, GEO, and LLMs, and keep brand consistency across everything Muttdata publishes.
Team leadership & operating model
- Lead and develop a senior team of specialists, each owning a domain with clear KPIs, and build an impact-based career path with People.
- Run Marketing with a clear cadence of goals, reviews, and dashboards, and represent Marketing in front of the CEO, CROs, and peer areas.
- Make AI part of how the team works, with humans validating every output.
- Lead and develop a senior team of specialists, each owning a domain with clear KPIs, and build an impact-based career path with People.
- Run Marketing with a clear cadence of goals, reviews, and dashboards, and represent Marketing in front of the CEO, CROs, and peer areas.
- Make AI part of how the team works, with humans validating every output.
What success looks like
First 90 days
Diagnose and align
- Clear view of what to keep or change; lead and attribution standards agreed with Sales; budget split by market approved; Marketing reporting in dashboards
Diagnose and align
- Clear view of what to keep or change; lead and attribution standards agreed with Sales; budget split by market approved; Marketing reporting in dashboards
6 months
Build the engine
Nurturing, ABM, and executive content running with steady cadence; brand baseline in place; each team member with clear KPIs
Build the engine
Nurturing, ABM, and executive content running with steady cadence; brand baseline in place; each team member with clear KPIs
12 months
Strategic function
Marketing pipeline on plan and trusted by leadership; growing brand awareness in the US; an AI-enabled team that grows impact faster than headcount
Strategic function
Marketing pipeline on plan and trusted by leadership; growing brand awareness in the US; an AI-enabled team that grows impact faster than headcount
Required Skills
5–10+ years in B2B marketing, including 3–5 years leading a marketing function and a senior team.
Track record in B2B technology, IT services, consulting, or SaaS, with complex solutions and long sales cycles.
Proven ownership of a marketing budget and pipeline targets, with results you can walk us through in numbers.
Experience defining lead and attribution models and Marketing–Sales processes, using HubSpot and funnel dashboards.
Experience with ABM and with building a brand in a new market, including defending brand investment to leadership.
Strong positioning and storytelling skills: able to turn technical expertise (Data, ML, AI) into a sharp point of view for executive buyers.
Practical use of AI in marketing workflows, and the ability to lead a team through that change.
Fluent English (written and spoken).
Nice to have
Experience marketing Data, AI, or cloud services, ideally in a technology consultancy.
Experience with partner co-marketing programs (AWS, Databricks, Google Cloud, or similar).
Experience with SEO, GEO, and content strategy for LLM visibility.