- TMCO Inc
- Lincoln, NE
- Full-Time
- 23 days ago
Senior Marketing Specialist.
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Senior Marketing Specialist: our view in 3 lines...
- The Role:This role is for a senior marketing specialist with experience in marketing and communications at a manufacturing company with multiple divisions.
- The Person:The person will develop and execute marketing strategy, manage campaigns and communications, create content, coordinate across divisions, and support community relationships and company events.
- Requirements:The ideal candidate has a bachelor’s degree in marketing, communications, journalism, public relations, or a related field, plus 5-7 years of professional experience and strong knowledge of digital marketing.
About the role
TMCO is a growing, contract metal manufacturing company located in Lincoln, Nebraska. Our organization includes multiple divisions, including TMCO, MADE by TMCO, our Garden Center, and The Prep Academy Childcare Center, along with a strong commitment to supporting our employees and the communities we serve. We are looking for a driven, creative, and highly motivated Senior Marketing Specialist who can bring all of these pieces together.
The ideal candidate is comfortable working in a blue-collar, manufacturing environment, enjoys building relationships, and understands that great marketing starts with understanding the people, culture, products, and communities behind a company.
Roles & Responsibilities
- Develop and execute a comprehensive marketing strategy that supports TMCO and its affiliated divisions.
- Build and establish marketing processes, priorities, and initiatives from the ground up, balancing long-term strategy with hands-on execution.
- Develop, manage, and track marketing campaigns across social media, website, digital and print content, photography, videography, and other channels.
- Serve as a strategic thought partner to the CEO and leadership team, identifying opportunities and helping shape the company’s brand, messaging, and marketing direction.
- Lead internal and external communications and public relations while ensuring consistent and positive representation of the company brand.
- Coordinate marketing and communication needs across departments and divisions, serving as a resource and collaborative partner.
- Develop community relationships and support company events, community initiatives, and employee engagement efforts that strengthen TMCO’s presence and reputation.
- Conduct market and competitive research and analyze marketing performance to identify trends, opportunities, and areas for improvement.
- Create and coordinate content, including researching, writing, editing, photography, videography, and other materials that tell the company’s story.
- Manage marketing projects from concept through completion and perform other duties as assigned.
Requirements
- You have a bachelor’s degree in marketing, communications, journalism, public relations, or a related field.
- You have 5-7 years of professional experience in marketing, communications or related field.
- You have experience developing and executing marketing strategies and campaigns from concept through completion.
- You’re both a strategic thinker and hands-on executor who can see the big picture while getting the work done.
- You’re self-motivated, driven, proactive, organized, and able to manage multiple priorities with minimal direction.
- You have excellent writing, editing, communication, and relationship-building skills and can work effectively with employees, leadership, community members, and outside partners.
- You’re comfortable working directly with executive leadership and bringing ideas, recommendations, and solutions to the table.
- You have a strong knowledge of digital marketing, including website management, social media, email marketing, content creation, SEO/SEM, and marketing analytics.
- You have graphic design and/or layout skills and experience with tools such as Microsoft Office and Adobe Creative Suite; photography and video skills are a plus.
- You’re comfortable working in a blue-collar/manufacturing environment and are excited by the opportunity to build marketing processes, programs, and strategy from the ground up.
- You’re well-versed in marketing best practices and trends, and are motivated to stay current with the latest advancements in the industry.
Benefits
- Competitive salary
- Comprehensive medical, vision, dental and supplemental insurance options
- Flexible spending accounts
- 401k with company match
- Paid holidays and paid time off
