Destination Marketing Officer.

Young & Free's client, Brythos Africa Limited, through its
subsidiary company - Brythos Tours & is seeking a creative,
commercially minded and digitally capable Destination Marketing Officer to drive
the growth of Brythos Tours & Travel.

The Destination Marketing Officer will be responsible for
marketing destinations, developing attractive tour and travel
packages, generating leads, converting inquiries into bookings and
building the visibility and commercial performance of the Tours
& Travel business.

The role goes beyond posting attractive destination
photographs. The successful candidate will be expected to manage
the full tourism marketing and sales journey:

Awareness → Interest → Inquiry → Quote → Booking → Travel
Experience → Repeat Business/Referral

Key Responsibilities

Destination & Package Development

• Research tourism destinations, attractions and travel
  opportunities.
• Identify emerging tourism opportunities and customer
  interests.
• Develop attractive tour and travel packages.
• Design packages for individuals, families, groups and
  organizations.
• Develop packages for different budgets and customer
  preferences.
• Prepare clear and compelling package descriptions.
• Review packages regularly based on customer feedback and
  market trends.

Digital Marketing

• Develop and implement digital marketing campaigns for
  Brythos Tours & Travel.
• Manage and grow relevant social media platforms.
• Develop engaging tourism content.
• Create promotional graphics and other digital marketing
  materials.
• Develop and manage digital advertising campaigns where
  applicable.
• Monitor digital campaign performance.
• Use analytics to improve marketing performance.
• Generate qualified leads through digital channels.

Sales & Customer Conversion

• Respond to tourism inquiries.
• Follow up potential customers.
• Prepare quotations and package proposals.
• Convert inquiries into confirmed bookings.
• Maintain accurate records of leads and bookings.
• Follow up customers before and after travel.
• Encourage repeat bookings and referrals.
• Identify reasons for lost bookings and recommend
  improvements.

Partnerships & Publicity

• Develop relationships with hotels, attractions, transport
  providers and other tourism stakeholders.
• Identify partnership opportunities.
• Explore corporate and institutional travel
  opportunities.
• Support publicity initiatives for Brythos Tours &
  Travel.
• Identify opportunities for joint promotions and destination
  campaigns.

Reporting & Performance

• Track inquiries, leads, bookings and conversion
  rates.
• Monitor tourism revenue.
• Track digital campaign performance.
• Report on customer acquisition.
• Monitor repeat bookings and referrals.
• Identify underperforming packages and recommend
  improvements.
• Provide regular reports to the Business Development
  Officer.

Key Performance Indicators

• Qualified tourism leads generated.
• Number of customer inquiries.
• Inquiry-to-booking conversion rate.
• Number of confirmed bookings.
• Tourism revenue generated.
• Number of viable packages developed.
• Digital campaign performance.
• Customer acquisition.
• Repeat bookings.
• Customer referrals.
• Tourism partnerships established.
• Brand visibility and engagement.
• Reduction in lost booking opportunities.

Reporting

The Destination Marketing Officer reports to the Business Development Officer and works
closely with the broader commercial team.

Requirements

Requirements

• Diploma or Bachelor's Degree in Marketing, Tourism,
  Hospitality, Travel & Tourism, Business Administration or a
  related field.
• 1–3 years of relevant experience in digital marketing,
  tourism, travel, hospitality, sales or a related field.
• Strong practical digital marketing skills.
• Ability to develop and promote tour and travel
  packages.
• Experience creating social media and digital content.
• Basic graphic design capability is highly desirable.
• Strong communication and customer service skills.
• Ability to generate and convert leads.
• Strong sales and follow-up ability.
• Creative and commercially minded.
• Good understanding of social media platforms and digital
  advertising.
• Ability to work with performance data and analytics.
• Good organizational and planning skills.
• Ability to work with tourism partners and service
  providers.
• Professional presentation and communication skills.

Benefits

Compensation & Benefits

• Monthly salary of UGX 500,000 .
• Possibility of salary review/increment based on performance
  and company policy.
• NSSF.
• Applicable statutory deductions and benefits.
• Lunch at work.
• Opportunity to work in tourism, digital marketing and
  business development.
• Exposure to destinations, tourism partners and travel
  products.
• Opportunity for professional growth within Brythos
  Africa.